Asmiati, Asmiati (2023) PENGARUH PERSEPSI KONSUMEN DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MELALUI KEPERCAYAAN MEREK PADA EIGER ADVENTURE FLAGSHIP STORE MAKASSAR = THE EFFECT OF CONSUMER PERCEPTIONS AND BRAND IMAGE ON CONSUMER LOYALTY THROUGH BRAND TRUST AT EIGER ADVENTURE FLAGSHIP STORE MAKASSAR. Thesis thesis, Universitas Hasanuddin.