Amalia, Nanna Fitri (2024) PENGARUH TERPAAN KONTEN INSTAGRAM @UNIQLOINDONESIA TERHADAP EKUITAS MEREK DAN MINAT BELI PADA MEREK FESYEN UNIQLO = THE INFLUENCE OF EXPOSURE TO @UNIQLOINDONESIA INSTAGRAM CONTENT ON BRAND EQUITY AND PURCHASE INTENTION ON THE UNIQLO FASHION BRAND. Thesis thesis, Universitas Hasanuddin.