Almady, Ummi Sartika (2025) PENGARUH BRAND IMAGE TERHADAP PURCHASE DECISION LAYANAN RAWAT JALAN MELALUI CUSTOMER PERCEIVED VALUE DI RUMAH SAKIT RESTU IBU KOTA BALIKPAPAN = THE INFLUENCE OF BRAND IMAGE 0N PURCHASE DECISIONS OF OUTPATIENT SERVICES THROUGH CUSTOMER PERCEIVED VALUE AT RESTU IBU HOSPITAL IN BALIKPAPAN. Thesis thesis, Universitas Hasanuddin.