Akmalia, Devi (2024) PENGARUH IKLAN VIRAL MARKETING BURGER KING DALAM MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN DI KOTA MAKASSAR = THE INFLUENCE OF BURGER KING VIRAL MARKETING ADVERTISING ON SOCIAL MEDIA INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTEREST IN MAKASSAR. Skripsi thesis, Universitas Hasanuddin.