AZZAHRA, FACHIRA (2025) PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DEL MANGGO DI MAKASSAR = THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT INNOVATION ON PURCHASING DECISIONS OF DEL MANGGO IN MAKASSAR. Skripsi thesis, Universitas Hasanuddin.