ASDARIANTO, MUH. ANDI (2024) PENGARUH HARGA, KUALITAS PRODUK DAN KERAGAMAN PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING GEPREK EKRA DI ENREKANG = THE EFFECT OF PRICE, PRODUCT QUALITY AND PRODUCT DIVERSITY ON CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE OF GEPREK EKRA IN ENREKANG. Thesis thesis, Universitas Hasanuddin.