ARIO, MUHAMMAD (2024) Analisis Risiko Operasional Marketing Menggunakan Metode House Of Risk (HOR) Dan Quantitative Srategic Planning Matrix (QSPM) (Studi Kasus: PT. XYZ) = Risk Analysis Marketing Operazation Using the House of Risk (HOR) and Quantitative Strategic Planning Matrix (QSPM) Methods (Case Study: PT. XYZ. Skripsi thesis, Universitas Hasanuddin.