Items where Author is "ANSYAR, KHUSNUL KHOTIMA"

ANSYAR, KHUSNUL KHOTIMA (2024) PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ALBUM K-POP DI SHOPEE (Studi Kasus Pada Penggemar K-Pop Makassar) = THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND BRAND IMAGE ON K-POP ALBUM PURCHASE DECISIONS ON SHOPEE (Case Study on K-Pop Fans in Makassar). Skripsi thesis, Universitas Hasanuddin.