ALAM, ANDI RIFQAH PURNAMA (2023) PERAN PENGGUNAAN SOSIAL MEDIA MARKETING TERHADAP HUBUNGAN KOMPETENSI SDM DENGAN KINERJA USAHA (STUDI PADA UMKM DI KOTA MAKASSAR) = THE ROLE OF THE USE OF SOCIAL MEDIA MARKETING ON RELATIONSHIP BETWEEN HUMAN RESOURCES (HR) COMPETENCY ADN BUSINESS PERFORMANCE (A STUDY ON MSMEs IN MAKASSAR CITY). Disertasi thesis, Universitas Hasanuddin.