Comparing satisfaction index on traditional pigmented rice plant attributes between upland and lowland farmers

This study is conducted to evaluate the satisfaction index of traditional pigmented rice plant attributes from farmer perspectives. Farmer respondents are selected from two regions of traditional pigmented rice producers in South Sulawesi: the lowland of Jeneponto and the upland of Toraja. Face to face data collection using questionnaires are used as a research instrument. Respondents were required to rate the importance and satisfaction of plant attributes based on five-point Likert scales. The answers are analysed using Customer Satisfaction Index formula. Result showed that the satisfaction index in the lowland of Jeneponto is higher than in upland of Toraja, as much as 67.16 and 56 respectively. Similar agreement from both lowland and upland farmers was found in lower yield performance of traditional pigmented rice than expected. As the end-user of released varieties, farmers' perspective on importance and satisfaction level on plant attributes is essential for guidance in breeding and varietal improvement.