IMPLIKASI KAWASAN PERDAGANGAN BEBAS ASEAN-CHINA (ACFTA) TERHADAP PERLINDUNGAN KONSUMEN DI INDONESIA = IMPLICATIONS OF ASEAN CHINA FREE TRADE AREA (ACFTA) ON CONSUMER PROTECTION IN INDONESIA

MUHAMMAD HAUZAN NABHAN ICHSAN (B011201361) with the title “IMPLICATIONS OF ASEAN CHINA FREE TRADE AREA (ACFTA) ON CONSUMER PROTECTION IN INDONESIA” Background: The era of globalization and the establishment of the ASEAN-China Free Trade Area (ACFTA) have significantly impacted the economic dynamics of its member countries, including Indonesia. The implementation of the ACFTA has led to a surge in the flow of goods and services between Indonesia and China, creating both opportunities and challenges for local businesses and consumers. This situation raises concerns about whether Indonesia's existing legal framework, particularly Law Number 8 of 1999 concerning Consumer Protection, is adequate to protect consumer rights and interests amidst increasing market competition and the entry of foreign products. Objective : This study aims to analyze the extent to which the Consumer Protection Law can protect the rights of Indonesian consumers in the context of the ACFTA, and to identify and assess the impact of ACFTA policies on consumer welfare and market competition. Method: This study uses normative law, focusing on the study of legal materials, legislation, and related literature. Result : (1) The relationship between businesses and consumers is a continuous legal relationship as regulated in Law Number 8 of 1999 concerning Consumer Protection. 8 of 1999. Consumers must have adequate awareness and understanding of their rights to ensure legal certainty and effective protection, which requires government initiatives in education and outreach as mandated by law. (2) The ACFTA Agreement brings both benefits and challenges to Indonesia. In addition to accelerating economic growth and opening broader market access, this agreement also increases the influx of imported goods from China, which can threaten domestic industries and challenge local producers to compete fairly. Conclusion: The Consumer Protection Law remains an important instrument in protecting consumer rights amidst the dynamics of free trade. Its effectiveness depends on continued law enforcement, public awareness, and adaptive government policies that balance national interests with international trade commitments.