Pengaruh Pemanfaatan Cyber Ekstension Sebagai Media Komunikasi Dalam Peningkatan Kapasitas Petani di Kabupaten Bantaeng = The Effect of Using Cyber Ekstensions as a Communication Media in Increasing the Capacity of Farmers in Bantaeng Regency

This research explores the positive impact of cyber extension media on the capacity building of young farmers in Bantaeng Regency, Indonesia. The main objective of this study was to understand how information technology in agricultural extension can improve young farmers' knowledge, skills, and attitudes towards agricultural practices. The study utilized a quantitative methodology targeting young farmers in Bantaeng, revealing that media consumption patterns and educational background influenced mixed results. The main results show that cyber extension media is important in empowering farmers by improving their knowledge and skills. Factors influencing farmer empowerment include individual behavior, personal characteristics, perceptions of cyber extension media attributes, and technology accessibility. This research highlights that effective presentation of information is essential to increase farmer engagement and adopt new agricultural practices. In addition, programs such as YESS (Youth Entrepreneurship and Employment Support Services) play a significant role in integrating technology and innovation in rural agriculture. In conclusion, the integration of cyber extension technology significantly enhances the capacity of young farmers by facilitating their access to critical agricultural information and resources. Extension services can significantly improve agricultural practices and rural development by focusing on delivering effective content and meeting farmers' technological needs. This document emphasizes the importance of continuous support and adaptation in agricultural communication strategies to meet the evolving needs of farmers in the digital age.