PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA KELAS ALL DAY ART ACTIVITIES (ADAA) DAN KELAS REGULAR DI GANARA ART NIPAH PARK MAKASSAR = THE INFLUENCE OF SERVICE QUALITY AND PERCEIVED PRICE ON CUSTOMER SATISFACTION FOR ALL DAY ART ACTIVITIES (ADAA) AND REGULAR CLASS AT GANARA ART NIPAH PARK MAKASSAR

This study aims to analyze the Influence of service quality and perceived price on customer satisfaction in the All Day Art Activities (ADAA) and Regular Classes at Ganara Art Nipah Park Makassar. The research employs a quantitative method. Data were collected from 141 respondents and analyzed using multiple linear regression techniques. The findings indicate that both service quality and perceived price have a positive and significant effect on customer satisfaction individually. Furthermore, the results also demonstrate that service quality and perceived price collectively have a significant impact on customer satisfaction.

Keyword : Service Quality, Perceived Price, Customer Satisfaction.