PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS TERHADAP INTENTION TO USE FINANCIAL TECHNOLOGY DENGAN ATTITUDE TOWARD USING SEBAGAI VARIABEL INTERVENING (STUDI PADA UMKM DI KECAMATAN PANAKUKKANG KOTA MAKASSAR) = The Effect of Perceived Ease of Use, Perceived Usefulness on Intention to Use Financial Technology with Attitude Toward Using as an Intervening Variable (Study on UMKM in Panakukkang District, Makassar City)

TAMAR, ANDI NAVIRA INDYANI (2023) PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS TERHADAP INTENTION TO USE FINANCIAL TECHNOLOGY DENGAN ATTITUDE TOWARD USING SEBAGAI VARIABEL INTERVENING (STUDI PADA UMKM DI KECAMATAN PANAKUKKANG KOTA MAKASSAR) = The Effect of Perceived Ease of Use, Perceived Usefulness on Intention to Use Financial Technology with Attitude Toward Using as an Intervening Variable (Study on UMKM in Panakukkang District, Makassar City). Thesis thesis, Universitas Hasanuddin.

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Abstract (Abstrak)

Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use, perceived usefulness terhadap intention to use e-wallet (fintech) dengan attitude toward using sebagai variabel intervening Studi pada UMKM di Kecamatan Panakukkang Kota Makassar. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan analisis deskriptif. Adapun teknik pengambilan sampel menggunakan purposive sampling, dan sebanyak 100 sampel responden yang memenuhi kriteria bersedia merespon penelitian ini melalui kuesioner. Teknik pengambilan data yaitu data primer atau data yang diambil langsung dari responden melalui kuesioner dan data sekunder. Teknik analisis data menggunakan partial least square. Hasil penelitian menunjukkan bahwa perceived ease of use berpengaruh positif terhadap attitude toward using, perceived ease of use berpengaruh positif terhadap intention to use e-wallet (fintech), perceived usefulness berpengaruh positif terhadap attitude toward using, perceived usefulness berpengaruh positif terhadap intention to use e-wallet (fintech), attitude toward using berpengaruh positif terhadap intention to use e-wallet (fintech), perceived ease of use berpengaruh terhadap intention to use e-wallet (fintech) melalui attitude toward using dan perceived usefulness berpengaruh positif terhadap intention to use e-wallet (fintech) melalui attitude toward using.

Keyword : Fintech, Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, intention to use e-wallet.

Item Type: Thesis (Thesis)
Uncontrolled Keywords: Fintech, Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, intention to use e-wallet.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions (Program Studi): Fakultas Ekonomi > Manajemen
Depositing User: Rasman
Date Deposited: 10 Jul 2025 05:39
Last Modified: 10 Jul 2025 05:39
URI: http://repository.unhas.ac.id:443/id/eprint/46392

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