The Effect Of QRIS Application Services, Ease Of Application Users, Trust, and Risk On Online Purchases Case Study of Students of Faculty of Economics and Business Unhas)

The aim of this research is to analyze the influence of QRIS application services on online purchases, the influence of ease of application users on online purchases, the influence of trust on online purchases and the influence of risk on online purchases. To achieve this goal, data collection techniques were used through distributing questionnaires, with data analysis techniques using multiple linear regression analysis. The research results found that the QRIS application service had a positive and significant effect on online purchases, the ease of using the application had a positive and significant effect on online purchases, trust had a positive and significant effect on online purchases, and risk had a negative but significant effect on online purchases among students. Faculty of Economics and Business, Hasanuddin University Makassar.