Analisis mengenai Ancaman Rapport dalam Interaksi Media Sosial: Pendekatan Siberpragmatik = An Analysis of Rapport Management in Social Media Interactions: A Cyberpragmatics Approach

This research examines the rapport management in social media interactions with a focus on identifying the types of rapport threats, the responses to the threats, the strategies, and the effectiveness of the strategies to mitigate the rapport threats in social media interactions by considering the Cyberpragmatics components. The data of the research were obtained from social media interactions of two social media platforms which were Facebook and Instagram. The data were collected by taking the screenshots of forty interactions from the two social media platforms and by interviewing some social media users to ask their perception about the interaction on social media. The descriptive qualitative method and exploratory study were used for this research. The data obtained from the social media interactions were then transcribed and extracted into several parts to be analyzed. The analysis indicates that there are nineteen types of rapport threats that cause quarrels or debates which may disharmonize the social media interactions. The research also finds there are several expressions made by social media users to respond to these threats, from negative ones to some polite responses. The analysis further reveals that the social media users apply a number of strategies to mitigate the rapport-threatening situation caused by the rapport threats. The strategies are grouped into six different types or domains namely Illocutionary domain strategies, non-verbal domain strategies, discourse domain strategies, stylistic domain strategies, ending confrontational frame strategies, and preventive and excessive strategies. The strategies are proven to be quite effective to mitigate the rapport threats since they can end the verbal conflicts caused by the threats.

Keywords : social media interactions, rapport management, rapport threats, cyberpragmatics