FINANCIAL PERFORMANCE ANALYSIS OF SMOOTHIE THEORY HEALTHY DRINK BUSINESS DURING THE COVID-19 PANDEMIC = FINANCIAL PERFORMANCE ANALYSIS OF SMOOTHIE THEORY HEALTHY DRINK BUSINESS DURING THE COVID-19 PANDEMIC

This study aims to analyze the financial performance of one of the MSME in Makassar in the period of 2018- 2021 by analyzing the effects of Current Ratio (CR), Quick Ratio (QR), Cash Ratio, Inventory Turn Over (ITO), Total Assets Turnover (TATO), Gross Profit Margin (GPM), Net Profit Margin (NPM), and Operating Ration (OR). The population of this study were 1 MSME in culinary industry. This study uses secondary data and multiple regression analysis. The results showed that there is a positive and significant effect on Quick Ratio and Cash Ratio for its ability to pay short-term debt, less effective in the utilization of assets based on the activity ratio, and a significant effects on Gross Profit Margin (GPM).

Keywords : Financial Performance, Current Ratio, Quick Ratio, Inventory Turnover, Total Assets Turnover, Gross Profit Margin, Net Profit Margin, Operating Ratio.