Azis, Abdul Rahman (2020) THE INFLUENCE OF TRUST AND PRICE ON PURCHASING DECISIONS THROUGH BRAND IMAGE ( CASE STUDI OF SHOPEE IN THE MAKASSAR CITY ). Thesis thesis, Universitas Hasanuddin.
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Abstract (Abstrak)
Penelitian ini bertujuan menjlaskan pengaruh kepercayaan dan harga terhadap keputusan pembeli melalui brand image sebagai variabel intervening.
Item Type: | Thesis (Thesis) |
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Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HG Finance |
Divisions (Program Studi): | Fakultas Ekonomi > Manajemen |
Depositing User: | wahyuni aras |
Date Deposited: | 01 Dec 2020 05:59 |
Last Modified: | 01 Dec 2020 05:59 |
URI: | http://repository.unhas.ac.id:443/id/eprint/273 |