PENGARUH MOTIVASI KERJA DAN PELATIHAN TERHADAP KINERJA MELALUI KOMPETENSI KARYAWAN PEMASARAN PADA PT.HADJI KALLA = The Influence of Work Motivation and Training on Performance Through Marketing Employee Competence at PT. Hadji Kalla


Mutmainnah, Mutmainnah (2023) PENGARUH MOTIVASI KERJA DAN PELATIHAN TERHADAP KINERJA MELALUI KOMPETENSI KARYAWAN PEMASARAN PADA PT.HADJI KALLA = The Influence of Work Motivation and Training on Performance Through Marketing Employee Competence at PT. Hadji Kalla. Thesis thesis, Universitas Hasanuddin.

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Abstract (Abstrak)

Abstract
Work motivation is a desire in a person that causes that person to do work. Meanwhile, training is an effort to improve employee performance in their current job or other jobs they will hold. This study aimed to determine how much work motivation and training affect the performance of marketing employees at PT. Hadji Kalla through competency. Respondents in this study amounted to 38 marketing employees with details 21 of men and 17 women. Data collection techniques using questionnaires with descriptive quantitative methods. The questions displayed on the questionnaire are questions using a Likert scale of 1-5. The analysis phase in this study begins with the research instrument, namely by collecting data and processing the data obtained in the questionnaire by giving the weight of each statement based on a Likert scale, as well as carrying out validity tests, reliability tests, normality tests, and regression tests. The regression test used is multiple regression. In its implementation, data processing was carried out with the help of the SPSS 23 program. The path analysis method was used to test the effect of mediation (intervening). The research results show
(1) work motivation has a positive and significant effect on competence; (2) training has a positive and significant effect on competency; (3) work motivation has a positive and significant effect on performance; (4) training has a positive and insignificant effect on performance; (5) competence has a positive and significant effect on performance; (6) work motivation has a positive and significant effect on performance through competence; (7) training has a positive and significant effect on performance through competence.

Keywords: Work Motivation, Training, Performance, Competence

Item Type: Thesis (Thesis)
Uncontrolled Keywords: Work Motivation, Training, Performance, Competence
Subjects: H Social Sciences > HB Economic Theory
Divisions (Program Studi): Fakultas Ekonomi > Manajemen
Depositing User: S.Sos Rasman -
Date Deposited: 17 May 2023 00:48
Last Modified: 17 May 2023 00:48
URI: http://repository.unhas.ac.id:443/id/eprint/26448

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