Komodifikasi Kehidupan Sehari-hari pada Vlog Mom’s Life in Japan dalam Channel YouTube Kimono Mom = The Commodification of Daily Life in Mom's Life in Japan Vlog on Kimono Mom YouTube Channel

This study aims to identify daily life and describe the commodification of daily life featured on Kimono Mom's YouTube channel. The method used in this study is a descriptive qualitative method with the approach of commodification theory from Vincent Mosco's perspective. Data collection in this study used observation and literature study. The results of this study indicate that the daily life shown in the Mom's Life in Japan vlog series on the Kimono Mom YouTube channel is the role of housewives in general, especially in raising children and doing domestic work. Also found that the form of commodification displayed on the Kimono Mom YouTube channel is the commodification of content and audience. Moe (owner of the Kimono Mom YouTube channel) packages her activities as a housewife into YouTube content and utilizes YouTube's monetization features to make a profit.

Keywords : Commodification, Daily Life, YouTube, Vlog, Kimono Mom