Social Criticism in London's The Call of The Wild = Social Criticism in London's The Call of The Wild

This study aims to explain the social criticism of the Klondike Gold Rush incident and the social background that occurs in the novel The Call of The Wild by Jack London.
In analysing the social phenomena in this novel, the writer uses a genetic structuralism approach that emphasizes the genetic structures such as characters, plots, settings, and themes also include the sociological approach that refers to the origins of social phenomena based on the concept of literary criticism which raises the social issues in the novel such as violence, battle, and survival that experienced by the main character.
The findings show the social criticism phenomena that occur in the novel are based by the author's reflection on the social life that he experienced through the journey during the Klondike gold rush period but is described using imaginative explanations and the dog's point of view. Based on this journey, the writer identifies that the author describes his view as a social being in the form of a literary work which is categorized as a social criticism of society that he experienced during the gold rush period that occurred in real terms.

Keywords : Social Criticism, Genetic Structuralism Approach, Novel’s The Call of The Wild