Analisis Strategi Kesopanan yang Ditemukan dalam Film Spider-Man: Homecoming = An Analysis of Politeness Strategies Found in The Movie Spider-Man: Homecoming

The objectives of this study are to answer two research questions, (1) which politeness strategies can be found in the movie Spider-Man: Homecoming? and (2) what are the factors influencing the occurrence of politeness strategies used by the characters in the movie Spider-Man: Homecoming?
This study used qualitative research method by interpreting and making conclusion about the data of politeness strategies that contained in the conversations of the characters in the movie Spider-Man: Homecoming. Brown & Levinson (1987) proposed the theory of politeness strategies that studies the implementation of politeness in utterances. The study was conducted through evaluating the utterances spoken in the movie then analyzing the conversations that contained politeness strategies. Afterwards, the said conversations were analyzed to find the factors which influenced the characters in choosing the types of politeness strategies.
The research results show that the four politeness strategies suggested by Brown & Levinson (1987) namely bald-on record, positive politeness, negative politeness and off-record are found in the movie Spider-Man: Homecoming. Additionally, the factors that influence the use of said strategies are the payoffs or the expected results of the utterance and the sociological variables i.e. social distance, relative power and the rank of imposition.

Keywords : politeness strategies, payoffs, sociological variables, Spider-Man: Homecoming movie