Factors determinant of horse selling price in Tolo animal market Kelara district Jeneponto regency

This study aims to determine the external level of performance (shoulder height, waist height, body length and chest circumference) and transaction costs as a determinant for the sale price of horses in the Tolo Animal Market, Kelara District, Jeneponto Regency. This research was carried out from January to March 2020. The type of research used is a quantitative explanation that aims to determine the impact of independent variables on the dependent variable. The type of data used is qualitative data. The sample used in this study included 50 horse sales transactions. The data was collected using questionnaires and interviews. Analysis of the data used in this study is a multiple linear regression using SPSS windows 24. The results of this study show that performance exterior (shoulder height, waist height, body length, chest circumference), body weight and transaction costs all have a significant impact on determinants of the selling price of horses in the Tolo animal market, while individually or partial variable body weight significantly influence the determinants of the selling prices for horses in the Tolo animal market, Kelara District, Jeneponto Regency.