Analisis strategi pemasaran dalam meningkatkan volume penjual di PT. Esaputlii Prakarsa Utama = Analysis of Marketing Strategy to Increase Sales Volume at PT. Esaputlii Prakarsa Utama

This study aims to determine The Analysis of The Effect of Customer Relationship Management on Customer loyalty in The use of Goods Transportation Services in PT. Indimatam Lines Makassar. The data used in this study were obtained from various interviews and questionnaires (primary). The sampling method that were used is nonprobability sampling method. The number of samples used reached the amount up to 119 respondents. The method that were used is descriptive analysis method with IBM SPSS version 28 application. The results show that the commitment has a positive and significant effect on customer loyalty at PT. Indimatam Lines Makassar, Communication has a positive and significant effect on customer loyalty at PT. Indimatam Lines Makassar, and Service Quality have a positive and significant effect on customer loyalty at PT. Indimatam Lines Makassar.

Keywords: Dimensions of CRM, Customer Loyalty.