Analisis strategi pemasaran dalam meningkatkan volume penjual di PT. Esaputlii Prakarsa Utama = Analysis of Marketing Strategy to Increase Sales Volume at PT. Esaputlii Prakarsa Utama

This study is analyze about the marketing strategy of PT. Esaputlii Prakarsa Utama in increasing sales volume. The main objective in this study was to examine the effect of Product on increasing the sales volume of PT. Esaputlii Prakarsa Utama; the effect of Price on increasing the sales volume of PT. Esaputlii Prakarsa Utama; the effect of Promotion on increasing the sales volume of PT. Esaputlii Prakarsa Utama; and the effect of Place/Distribution on increasing the sales volume of PT. Esaputlii Prakarsa Utama. The population in this study the company PT. Esaputlii Prakarsa Utama with a sample is company data for 2017-2021 which are in accordance with the variables of this study. The method of data collection in this research is observation, interview and documentation. Data were analysed by multiple linear regression and simple linear regression tested with research instruments (classical assumption test, partial test and simultaneous test) using SPSS 23 software. The result of this study shows that product does not have a significant effect on sales volume increase, but researcher do retest the effect of Product on Sales Volume (Y) by using a simple linear regression. So, Product has a positive and significant influence on the increase of Sales volume; Price has a significant effect on sales volume increase; Promotion of the company have a significant effect on sales volume increase; and Place of the company have a significant effect on sales volume increase.

Keyword: sales volume, product, price, promotion, distribution