Factors that influence the intention of consuming vegetables from fertilizing biosolids (human faeces fertilizer)

Human waste is one of the great potentials to produce fertilizer for plants. Manure
fertilizer called biosolid fertilizer. Biosolid fertilizer can increase crop yields and supply nutrients
for plants. The use of biosolids for vegetables is considered very good economically. The
potential for this biosolid fertilizer is very large applied to vegetable crops to increase vegetable
productivity in Bengkulu province. The purpose of this study is to analyze what factors influence
the intention to consume vegetables derived from biosolid fertilizer. The study was conducted in
several traditional markets in the city of Bengkulu. The traditional markets are Pasar Minggu
and Panorama Market. The research location was chosen purposively because the two markets
are centers of vegetable sales in the city of Bengkulu. The study was conducted in June 2019.
The data collected was analyzed quantitatively (Partial least square) and descriptive approach.
The results obtained are Attitude toward the behavior significantly influences the intention to
consume vegetables from biosolid fertilizer with a T-count value of 2.170. Subjective Norm has
a significant effect on the intention to consume vegetables from biosolid fertilizer with a T-count
value of 6.294, as well as the Perceived Behavior Control significantly influence the intention to
consume vegetables from biosolid fertilizer with a T-count value of 2.530.