Analysis of Broiler Feed Distribution Channel (Case Study at PT. Sinar Terang Madani Makassar)

In the context of supporting the establishment of a profitable livestock business, a livestock feed industry that can supply livestock feed at a feasible price needs to be developed. Feed mill is constantly developing into large scale at the same time the increased population of broiler. This research was carried out to determine distribution pattern, marketing margin, marketing profit, thus the efficiency of broiler feed marketing at PT. Sinar Terang Madani as producer can be determined. The first distribution channel was the direct marketing from producer to consumers. The second distribution channel was from producer to retailers and then consumers. The third distribution channel was from producer to agents and then to retailers and eventually to consumers. The highest margin was the third distribution channel with a total margin of IDR 53.750/sachet, while the lowest was the second distribution channel of IDR 35.000/sachet. The distribution channel that had the largest marketing cost was the third ndistribution channel with an average total cost of IDR 3.816/sachet, while the smallest is the second distribution channel with an average total cost of IDR 1.240/sachet. The distribution channel that had the largest marketing profit was the third distribution channel with a total profit of IDR 46.118/sachet, while the smallest was the second distribution channel of IDR33.760/sachet. In general, the distribution channel is efficient because it has an efficiency value between 0.2%-0.9%.