Analisis Kualitas Layanan (E-Sevice Quality) Kepuasan (E-Satisfaction) Terhadap Keputusan Pembelian dan Loyalitas (E-Loyalty) Konsumen Traveloka di Kota Makassar = Analysis Of E-Service Quality And Satisfaction (E-Satisfaction) On Purchase Decisions And Loyalty (E-Loyalty) Traveloka Consumers In Makassar City

MURI WANDANY. Analysis Of E-Service Quality And Satisfaction (E-Satisfaction) On Purchase Decisions And Loyalty (E-Loyalty) Traveloka Consumers In Makassar City
The purpose of this study is to determine the effect of service quality (eservice quality) and satisfaction (e-satisfaction) on purchasing decisions and loyalty (e-Loyalty) Traveloka consumers in Makassar City. The research method used The quantitative method can be interpreted as a research method based on the philosophy of positivism, used to research on certain populations or samples, data collection using this research instrument uses quantitative data analysis / statistical software SPSS 26 (Statistical Package for Social Science) Path Analysis with the aim of testing the hypothesis that has been set.
From the results of data processing, it is known that service quality has a significant effect on purchasing decisions, purchase satisfaction has a significant effect on purchasing decisions, service quality has a significant effect on loyalty (e-Loyalty), purchase satisfaction has a significant effect on loyalty (e-Loyalty), purchase decisions have a significant effect on loyalty (e-Loyalty), service quality has no significant effect through purchasing decisions on loyalty (loyalty), purchase satisfaction (eSatisfaction) has a significant effect through purchasing decisions on loyalty (loyalty).
Keywords: service quality (e-Service Quality), Satisfaction (e-Satisfaction), Purchase Decision, Loyalty (e-Loyalty).