ANALISIS KEBERLANJUTAN SOSIAL DAN EKONOMI USAHA PEMBUATAN KAPAL PINISI DI KELURAHAN TANAH LEMO KECAMATAN BONTOBAHARI KABUPATEN BULUKUMBA

This study aims to analyze the social capital in the sustainability of Pinisi shipbuilding business in Tanah Lemo Kecematan Bontobahari Village Bulukumba Regency and analyze the financial feasibility of Pinisi shipbuilding business in Tanah Lemo Village, Bonto Bahari Subdistrict, Bulukumba Regency. This research was conducted for 3 months from August to October 2020. The types of research used are qualitative and survey. The analysis techniques used are qualitative and quantitative descriptive. Data retrieval techniques are conducted by observation, interview and documentation. The data used is Primary and Secondary Data. Based on the results of the research shows that social capital in the business of shipbuilding pinisi consists of participation in a network of reciprocal relationships, beliefs and values and norms that can affect business sustainability. Pinisi shipbuilding business industry in Tanah Lemo Village, Bonto Bahari Subdistrict, Bulukumba Regency is financially profitable and worth developing.