Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Risiko, dan Fitur Layanan Terhadap Minat Orang Dalam Menggunakan Pembayaran Digital (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Hasanuddin) = THE EFFECT OF PERCEIVED BENEFITS, PERCEIVED EASE, PERCEIVED RISK, AND SERVICE FEATURES TO THE INTENTION OF PEOPLE IN USING DIGITAL PAYMENT (Case study of Students at the Faculty of Economics and Business Hasanuddin University)

Payments made over the internet and mobile channels are known as digital payments, and any payment made online or through mobile computing and internet-enabled devices counts. Digital payment comes in various forms and technologies, all of which are designed to simplify the transaction process. The purpose of this paper is to discuss the definition of digital payment and how perceived benefits, ease, risk, and service features influence people's intentions to use digital payment. The presence of non-cash payment instruments, as indicated above, is due not only to banking sector innovations but also to the public's need for practical payment instruments that make transactions easier. The sample size for this study is 325 students from Hasanuddin University's Faculty of Economics and Business. The questionnaire method is used in this paper is quantitative method. The study's findings show that the factors of benefit, perceived ease, perceived risk, and service features have a positive and significant impact on students at Universitas Hasanuddin's Faculty of Economics and Business' intention to use digital payments.
Keywords :Perceived Benefits, Perceived Ease, Perceived Risk, Service Features, Intention to Use, Digital Payment