PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA PT. BOSOWABERLIAN MOTOR DI KOTA MAKASSAR = THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER LOYALITY THROUGH CUSTOMER SATISFACTION AT PT BOSOWA A BERLIAN MOTOR IN MAKASSAR CITY

Qadri, A. Nur Ichsan Al (2020) PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA PT. BOSOWABERLIAN MOTOR DI KOTA MAKASSAR = THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER LOYALITY THROUGH CUSTOMER SATISFACTION AT PT BOSOWA A BERLIAN MOTOR IN MAKASSAR CITY. Thesis thesis, Universitas Hasanuddin.

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Abstract (Abstrak)

penelitian ini bertujuan menganalisis pengaruh brand image dan service quality terhadap kepuasan pelanggan; brand image dan service terhadap loyalitas pelanggan; pengaruh kepuasan pelanggan terhadap loyalitas pelanggan; pengaruh brand image dan service quality terhadap loyalitas melalui kepuasan pelanggan di PT bosowa berlian motor kota makassar
Keywords : brand image, service quality, kepuasan dan loyalitas pelanggan

Item Type: Thesis (Thesis)
Subjects: H Social Sciences > HB Economic Theory
Depositing User: S.Sos Rasman -
Date Deposited: 15 Jan 2022 03:47
Last Modified: 06 Nov 2024 04:31
URI: http://repository.unhas.ac.id:443/id/eprint/12178

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