HOW IS IT POSSIBLE TO FOSTER THE GROWTH OF SMALL LAYER POULTRY FARM IN SOUTH SULAWESI PROVINCE, INDONESIA?

The small layer poultry farms in Indonesia have growth opportunities. The owners of these farms are entrepreneurs who need to foster grow their business. However, how it is possible to foster the growth of small layer poultry farm by considering entrepreneurial intention, social network and business strategy Therefore, this study aims to examine the direct impact of entrepreneurial intention on small layer poultry farm’s growth and its indirect impact by mediating social networks and business strategy. This study used a quantitative research study focused on structured and semi-structured interviews for collecting the data. Data were obtained from 96 small layer poultry farms in South Sulawesi Province in, Indonesia in April 2017 by using the questionnaire survey. The results showed that the direct impact of entrepreneurial intention on small layer poultry farm’s growth was not substantial. Further, research on the social network and business strategy can strengthen and positively impact the entrepreneurial intention on small layer poultry farm’s growth Thus, this study leading to novel and unique insights and contributions for both poultry agribusiness, and policy-makers.