ZAINUDDIN, NUR FAUZIAH (2025) Pengaruh Word of Mouth (Komunikasi Mulut ke Mulut) dan Kualitas Produk Terhadap Kepuasan Pelanggan dan Kaitannya dengan Minat Beli Kembali Tape di Kabupaten Soppeng = The Effect of Word of Mouth and Product Quality on Customer Satisfaction and Its Relationship with Tape Repurchase Intention in Soppeng District. Thesis thesis, Universitas Hasanuddin.