ZAHRA, SYARIFA (2025) PENGARUH MARKETING MIX DALAM PROSPEK PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS DI RUMAH SAKIT UMUM DAERAH BERIMAN BALIKPAPAN = THE INFLUENCE OF MARKETING MIX ON CUSTOMER PROSPECTS ON SATISFACTION AND LOYALTY AT BERIMAN HOSPITAL BALIKPAPAN. Thesis thesis, Universitas Hasanuddin.