TANDIRAPANG, DESSY CHRISNAYANTI (2025) PENGARUH DIGITALISASI PEMBAYARAN, MENTAL ACCOUNTING, DAN EKSPOSUR GAYA HIDUP MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF GENERASI Z DENGAN FINANCIAL SELF EFFICACY SEBAGAI MODERASI = THE INFLUENCE OF PAYMENT DIGITALIZATION, MENTAL ACCOUNTING, AND SOCIAL MEDIA LIFESTYLE EXPOSURE ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z: THE MODERATING ROLE OF FINANCIAL SELF EFFICACY. Thesis thesis, Universitas Hasanuddin.