SETIAWATI, SINTA (2025) Analisis Pengaruh Keberagaman Produk Dan Social Media Marketing Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Mediasi (Studi Kasus: Konsumen Zhes Cake and Bakery) = Analysis of the Influence of Product Diversity and Social Media Marketing on Purchasing Decisions Through Purchase Intention as an Mediating Variable (Study: Zhes Cake and Bakery Consumers). Skripsi thesis, Universitas Hasanuddin.
SETIAWATI, SINTA (2025) Analisis Pengaruh Keberagaman Produk Dan Social Media Marketing Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Mediasi (Studi Kasus: Konsumen Zhes Cake and Bakery) = Analysis of the Influence of Product Diversity and Social Media Marketing on Purchasing Decisions Through Purchase Intention as an Mediating Variable (Study: Zhes Cake and Bakery Consumers). Skripsi thesis, Universitas Hasanuddin.