SADEWA, GILANG FAUZAN (2025) PENGARUH INOVASI PRODUK, CITRA MEREK, DAN EMOTIONAL VALUE TERHADAP MINAT BELI SEPEDA MOTOR VESPA MATIC PIAGGIO DI KOTA MAKASSAR = THE EFFECT OF PRODUCT INNOVATION, BRAND IMAGE, AND EMOTIONAL VALUE ON PIAGGIO VESPA MATIC MOTORCYCLE PURCHASE INTEREST IN MAKASSAR CITY. Skripsi thesis, Universitas Hasanuddin.