SABINA, AINUN (2025) ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN UMKM (STUDI KASUS: KELOMPOK WANITA NELAYAN FATIMAH AZZAHRA) KOTA MAKASSAR = Analysis of the Influence of Price and Service Quality on Customer Satisfaction of MSMEs (Case Study: Fatimah Azzahra Fisherwomen Group) in Makassar City. Skripsi thesis, Universitas Hasanuddin.