Ramadhan, Andi Muhammad Awan (2025) PENGARUH KESADARAN MEREK TERHADAP LOYALISAT PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PRODUK SPOTIFY PREMIUM PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS HASANUDDIN = THE EFFECT OF BRAND AWARENESS ON CUSTOMER LOYALTY THROUGH THE PURCHASE DECISION OF SPOTIFY PREMIUM PRODUCTS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, HASANUDDIN UNIVERSITY. Skripsi thesis, Universitas Hasanuddin.
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