RISKA, BESSE AMALIA (2025) Analisis Faktor Harga, Kualitas Produk, Kemasan Dan Pelayanan Terhadap Keputusan Pembelian Umkm Kopi Keliling Di Kota Makassar = Analysis Of Price, Product Quality, Packaging, And Service Factors On The Purchasing Decisions Of Mobile Coffee Vendors In Makassar City. Skripsi thesis, Universitas Hasanuddin.