RAMADHAN, A. MUH. RAFLY (2025) PENGARUH STRATEGI GREEN ENTREPRENEURSHIP TERHADAP LOYALITAS KONSUMEN DENGAN PERAN MODERASI KESADARAN LINGKUNGAN PADA GENERASI Z DI KOTA MAKASSAR = THE EFFECT OF GREEN ENTREPRENEURSHIP STRATEGIES ON CUSTOMER LOYALTY WITH THE MODERATING ROLE OF ENVIRONMENTAL AWARENESS AMONG GENERATION Z IN THE CITY OF MAKASSAR. Skripsi thesis, Universitas Hasanuddin.