PADANG, WANDA TARRU (2025) PERSEPSI PENGIKLAN TERHADAP EFEKTIVITAS IKLAN DI RADIO MAKASSAR (STUDI KASUS PADA RADIO MADAMA, TELSTAR, DAN GAMASI RADIO) = ADVERTISERS' PERCEPTION OF ADVERTISING EFFECTIVENESS ON MAKASSAR RADIO (A CASE STUDY ON MADAMA, TELSTAR, AND GAMASI RADIO). Skripsi thesis, Universitas Hasanuddin.