NOVITRI, NOVITRI (2026) Pengaruh Peran Norma Subjektif, Cinta Merek, dan Advokasi Merek terhadap Niat Beli: Studi pada Pembelian Online saat Even Harbolnas = The Influence of Subjective Norms, Brand Love, and Brand Advocacy on Purchase Intentions: A Study of Online Purchases during Harbolnas. Thesis thesis, UNIVERSITAS HASANUDDIN MAKASSAR.
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