NAFISA M, NAFISA M (2025) ANALISIS BAURAN PEMASARAN (MARKETING MIX) YANG MEMPENGARUHI LOYALITAS MELALUI KEPUASAN KONSUMEN BERAS PREMIUM MERK PB. TIGA LIMA DI KOTA MAKASSAR = ANALYSIS OF THE EFFECT OF MARKETING MIX ON LOYALTY THROUGH CONSUMER SATISFACTION OF PREMIUM RICE BRAND PB. TIGA LIMA IN MAKASSAR CITY. Thesis thesis, Universitas Hasanuddin.