MUSFIRAH, A . (2025) Peran adopsi teknologi digital marketing dalam meningkatkan kinerja bisnis melalui kesiapan sumber daya manusia pada UKM di kecamatan Manggala,Tamalate dan Rappocini = The role of technology adoption and digital marketing in improving business performance through human resource readiness in UKM in Makassar City. Disertasi thesis, Universitas Hasanuddin.