MULIASARI, SHINTA (2026) Pengaruh Teknologi, Organisasi, dan Lingkungan terhadap Kesiapan Adopsi Artificial Intelligence (AI) melalui Perceived Usefulness dan Perceived Ease of Use di UMKM Kota Makassar = The Influence of Technology, Organization, and Environment on Artificial Intelligence (AI) Adoption Readiness through Perceived Usefulness and Perceived Ease of Use in Makassar City MSMEs. Thesis thesis, UNIVERSITAS HASANUDDIN.