MUBARAK, NURFITRAH ERSYA (2025) Digital Nudge dan Willingness to Pay More Produk Fashion Ramah Lingkungan Pada Pembelian Online Generasi Z di Kota Makassar = Digital Nudges and Willingness to Pay More for Environmentally Friendly Fashion Products in Online Purchases Among Generation Z in Makassar City. Skripsi thesis, Universitas Hasanuddin.