MUBARA, ANDI ANDHY MUHAMMAD (2025) Pengaruh Literasi Digital, Digitalisasi Layanan, dan Literasi Keuangan Terhadap Preferensi Konsumen Terkait Pemilihan Produk di PT Bank Sulselbar = The Impact of Digital Literacy, Service Digitalization, and Financial Literacy on Consumer Preferences in Product Selection at PT Bank Sulselbar. Thesis thesis, Universitas Hasanuddin.