MANGUMA, DEVIN DAVE ERVIC (2026) PENGARUH CITRA MEREK PRODUK SARABBA INSTAN SUKMA JAHE TERHADAP MINAT BELI KONSUMEN (Studi Pada PT. Monity Jaya Bersama, Kota Makassar) = THE INFLUENCE OF BRAND IMAGE SUKMA JAHE INSTANT SARABBA PRODUCT ON CONSUMER PURCHASE INTENTION (A Study at PT. Monity Jaya Bersama, Makassar City). Skripsi thesis, Universitas Hasanuddin.