Items where Author is "KUSUMAH, RADEN DAROJAT WIRABUANA"

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Thesis

KUSUMAH, RADEN DAROJAT WIRABUANA (2025) EFEKTIVITAS PERSONALISASI BERBASIS DATA DALAM PEMASARAN OMNI-CHANNEL STUDI PADA PT MATAHARI DEPARTEMENT STORE TBK. = EFFECTIVENESS OF DATA-BASED PERSONALIZATION IN OMNI-CHANNEL MARKETING A STUDY AT PT MATAHARI DEPARTMENT STORE TBK. Thesis thesis, Universitas Hasanuddin.

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